Driving Multi-Channel Growth & Lead Generation for a Global Tagging Leader
Client Details
Name: Certags
Project Launch: 11/2022
Tags: Email Marketing, Lead Gen, Automation, Data Intelligence
Project Duration: 30 Months+
Client Website: certags.com
Overview
Certags, a leading industrial tagging and inspection label provider, sought to expand global market share and increase inbound leads. Omni Media Consulting executed a multi-layered growth strategy, resulting in a 68% increase in lead volume and a 54% boost in conversion rates.
Company Introduction
Certags manufactures custom industrial labels, safety tags, and inspection systems across multiple industries, including oil & gas, construction, and manufacturing. While a recognized name, they faced stagnant inbound leads and needed stronger market penetration strategies.
Key Challenges
- Inefficient PPC campaigns with low conversion rates.
- Lack of structured sales funnel optimization, leading to high lead drop-offs.
- No clear international market expansion roadmap.
- Strategic Marketing Consulting
- Integrated Marketing Campaign Planning
- Sales Funnel Optimization
- Upsell & Cross-Sell Strategy Development
- Industry-Specific Audience Segmentation
- Social Listening & Sentiment Analysis
- Search Engine Optimization
- Local SEO for Small to Mid-Sized Enterprises
- UI/UX Optimization
- Performance Dashboards & Visualization
- Attribution Modeling & ROI Measurement
- Predictive Analytics for Marketing
- Email Campaign Strategy & Execution
- Drip Campaigns for Lead Nurturing
Certags wanted to expand its market presence in the US, UK, and Australian markets but struggled with:
- Poor search visibility, leading to lost potential customers.
- High lead abandonment rates, with no structured follow-up processes.
- Lack of regional audience segmentation, impacting campaign performance.
The Solution
Omni Media Consulting designed and deployed a multi-layered, data-driven marketing strategy to improve market visibility and lead quality.
SEO & Paid Advertising Optimization
- Improved SEO rankings, increasing organic search traffic by 120%.
- Shifted to high-intent PPC campaigns, reducing cost-per-lead by 47%.
- Implemented hyper-targeted geo-based search ads in high-converting regions.
Sales Funnel Optimization & Lead Retention
- Redesigned the landing page experience, improving conversion rates by 54%.
- Implemented automated lead nurturing sequences, reducing drop-off rates.
- Created a customer re-engagement strategy, bringing back 28% of lost leads.
Market Expansion & Audience Segmentation
- Conducted regional market research, identifying high-potential industries.
- Tailored localized marketing strategies for each target region.
- Developed multi-channel engagement campaigns, increasing customer retention.
Data Analytics & Performance Measurement
- Built custom performance dashboards for real-time KPI tracking.
- Integrated predictive analytics, forecasting 20% future revenue growth.
- Implemented ROI measurement frameworks to optimize ongoing campaigns.
The Results
Lessons Learned & Key Takeaways
Precision Targeting Yields Higher-Quality Leads
Optimizing for geo-intent searches resulted in a stronger sales pipeline.
Lead Nurturing Reduces Abandonment
Automated drip campaigns & remarketing recovered lost leads.
Localized Market Expansion Drives Growth
Region-specific content & audience segmentation increased engagement.
