Scaling Real Estate Success with Data-Driven Digital Strategies
Client Details
Name: Fader & Co.
Project Launch: 02/2021
Tags: Data Intelligence, Lead Gen, Social Media, SEO, Rebranding, CRM, Social Listening, CRO
Project Duration: 50 Months+
Client Website: faderandco.com
Ready to Transform Your Growth?
Partner with Omni Media Consulting to unlock data-driven strategies, measurable impact, and sustainable growth. Let’s move your brand forward, smarter and faster.
Overview
Fader & Co, a leading real estate agency in Florida, sought to enhance brand visibility, drive quality leads, and establish a stronger market presence through targeted digital marketing efforts. Omni Media Consulting executed a full-funnel digital strategy, including SEO, performance marketing, advanced analytics, and social media engagement to help Fader & Co increase its qualified lead volume by 72% and achieve a 4.1x return on ad spend (ROAS).
Company Introduction
Fader & Co specializes in residential and commercial real estate across Florida. However, the agency faced inconsistent lead flow, high competition in search rankings, and underutilized digital marketing channels. They needed a comprehensive strategy to improve online visibility, attract serious buyers, and establish credibility in the go-to real estate sector.
Key Challenges
- Low organic traffic leading to heavy reliance on paid advertising.
- High competition in digital advertising, increasing customer acquisition costs.
- Lack of real-time performance tracking, making ROI measurement difficult.
- Limited social media presence, reducing engagement and brand trust.
- Performance Dashboards & Visualization
- Advanced Data Analytics for Campaigns
- Customer Insights & Behavioral Analytics
- Attribution Modeling & ROI Measurement
- Predictive Analytics for Marketing
- Search Engine Optimization
- Technical SEO Audit & Fixes
- Content Optimization for Search Visibility
- Local SEO for Small to Mid-Sized Enterprises
- Logo Design & Visual Guidelines
- Rebranding for Market Repositioning
- Creative Campaign Development
- Social Media Advertising Campaigns
- Social Media Management & Community Building
- Social Listening & Sentiment Analysis
- Platform-Specific Strategies
- Geo-Targeted Advertising Campaigns
- Performance Marketing
- Conversion Rate Optimization
- Sales Funnel Optimization
- Lead Nurturing and Marketing Automation
- Strategic Marketing Consulting
- Digital Brand Positioning
Customer Journey Mapping - Competitor Analysis & Market Research
- Integrated Marketing Campaign Planning
Fader & Co faced multiple digital marketing hurdles:
- Inefficient paid ad spend, leading to high acquisition costs and low conversion rates.
- Poor organic visibility, making it difficult to rank against competitors in high-value markets.
- Limited engagement on digital platforms, resulting in missed opportunities.
- Lack of a structured marketing funnel, reducing customer retention and follow-ups.
The Solution
Omni Media Consulting implemented a multi-layered digital strategy to improve lead generation, increase brand trust, and enhance conversion efficiency.
SEO & Content Optimization
- Conducted an SEO overhaul, improving search rankings by 78%.
- Optimized landing pages and blog content, boosting organic traffic by 63%.
- Implemented local SEO strategies, enhancing visibility in high-intent searches.
Performance Marketing & Geo-Targeted Advertising
- Designed high-converting ad creatives, increasing CTR by 42%.
- Deployed hyper-local advertising campaigns, improving ROI for real estate listings.
- Leveraged predictive analytics, identifying high-value leads for targeted outreach.
Social Media & Brand Building
- Created luxury-driven social campaigns, increasing engagement by 81%.
- Launched influencer and community-driven campaigns, enhancing credibility.
- Developed a consistent brand aesthetic, strengthening audience trust.
Advanced Data Analytics & Attribution Modeling
- Built real-time dashboards, providing detailed insights into campaign performance.
- Implemented ROI-driven attribution modeling, optimizing marketing spend.
- Used behavioral analytics, ensuring lead nurturing efforts were optimized.
Conversion Rate & Sales Funnel Optimization
- Redesigned lead capture forms, increasing inquiries by 55%.
- Created highly targeted email campaigns, nurturing prospects effectively.
- Streamlined customer journey touchpoints, reducing drop-offs in the conversion process.
The Results
Lessons Learned & Key Takeaways
Localized digital strategies create more impact
Geo-targeted campaigns deliver higher-quality leads in real estate.
Performance tracking improves RO
A clear attribution model ensures data-backed marketing decisions.
SEO remains a long-term asset
Investing in organic search reduces long-term acquisition costs.
