Driving High-Quality Leads & Local Visibility for an Auto Repair Brand
Client Details
Name: Hail Repair Pro
Project Launch: 06/2023
Tags: Marketing, Lead Gen, SEO
Project Duration: 20 Months+
Client Website: hailrepairpro.com
Overview
Hail Repair Pro, a Texas-based auto repair company specializing in hail damage restoration, needed a robust local digital strategy to increase bookings and dominate search rankings. Omni Media Consulting implemented an integrated PPC and SEO approach to drive 200% more service inquiries and improve local search presence.
Company Introduction
Hail Repair Pro is a premium auto repair service specializing in hail damage restoration across Texas. They relied heavily on referrals but lacked a strong digital presence to attract local customers searching online for auto repair services. Their paid ads had high cost-per-click (CPC), and organic rankings were low, leading to poor online lead generation.
Key Challenges
- Low visibility in Google search results for high-intent local queries.
- High CPC on PPC campaigns with unoptimized ad spend.
- Lack of conversion-focused landing pages for lead generation.
- PPC Ads & Google Local Ads
- Local SEO for Small to Mid-Sized Enterprises
- Website Performance Optimization
Hail Repair Pro struggled with low local search visibility and high competition in paid advertising. Their PPC campaigns attracted low-quality leads with high CPC, while their SEO rankings were weak, failing to generate organic leads.
They needed a localized, high-intent strategy to drive more service bookings, reduce ad costs, and enhance brand authority.
The Solution
Omni Media Consulting designed a hyper-targeted local marketing strategy to:
Optimize Local SEO & Google My Business
- Conducted on-page SEO optimization for high-intent local keywords like “hail damage repair near me.”
- Optimized Google My Business (GMB) profile with local citations and high-quality geo-tagged images.
- Launched hyper-local content marketing, improving organic rankings.
Improve PPC Performance & Reduce CPC
- Implemented high-converting landing pages with strong CTAs.
- Introduced geo-targeted PPC campaigns with audience segmentation, reducing wasted spend.
- Optimized Google Local Ads with “Click to Call” and mobile-friendly lead forms for faster conversions.
Website Performance Optimization
- Enhanced mobile site speed for faster lead generation.
- Improved conversion rate optimization (CRO) by testing different ad creatives and CTAs.
- Implemented structured data & local schema markup to improve search visibility.
The Results
Lessons Learned & Key Takeaways
Local SEO is a Game-Change
Optimizing Google My Business and local content significantly increased organic leads.
Smart PPC Optimization Saves Money
Targeting high-intent keywords and optimizing campaigns reduced CPC and boosted conversions.
Fast, Mobile-Friendly Websites Convert More
Site speed and mobile UX enhancements directly improved booking rates.
