Expanding Market Reach & Lead Conversion for a Growing Coworking Brand
Client Details
Name: Mainyard Studios
Project Launch: 01/2022
Tags: Branding, Automation, Lead Generation
Project Duration: 36 Months+
Client Website: mainyardstudios.co.uk
Overview
Mainyard Studios, a UK-based coworking space provider, sought higher occupancy rates and better lead management. Omni Media Consulting executed a multi-channel growth strategy, boosting lead conversions by 72% and reducing customer acquisition costs by 45%.
Company Introduction
Mainyard Studios offers flexible workspaces for startups, freelancers, and businesses across the UK. Despite a strong brand, they struggled with low online lead conversions, underutilized PPC, and a lack of automation for managing inquiries effectively.
Key Challenges
- High bounce rates on landing pages leading to wasted ad spend.
- Lack of marketing automation for nurturing leads into paying tenants.
- Limited market expansion strategy to attract enterprise clients.
- PPC & Digital Brand Positioning
- Customer Journey Mapping
- Competitor Analysis & Market Research
- Conversion Rate Optimization (CRO)
- Lead Nurturing & Marketing Automation
- Go-to-Market Strategy for Emerging Regions
Mainyard Studios needed scalable digital marketing to fill more coworking spaces while improving ROI from paid ads. They faced:
- Poor lead conversion rates despite high website traffic.
- Inefficient ad spend with low-quality clicks from non-target audiences.
- Lack of automation, causing slow response times to inquiries.
The Solution
Omni Media Consulting deployed an integrated lead generation and automation strategy to improve efficiency:
PPC Overhaul & Targeted Landing Pages
- Designed conversion-optimized landing pages, reducing bounce rates by 40%.
- Shifted to high-intent PPC keywords, boosting lead quality by 65%.
- Implemented retargeting ads, increasing returning visitor conversion rates.
Customer Journey Mapping & CRO
- Mapped the tenant decision journey to identify conversion bottlenecks.
- Implemented A/B testing on CTAs, increasing booking inquiries by 32%.
- Used geo-targeted ad placements, ensuring the right audience saw the ads.
Lead Nurturing & Marketing Automation
- Developed automated email sequences for faster response times.
- Integrated CRM tracking & lead scoring, prioritizing high-quality leads.
- Enabled chatbot-assisted inquiry handling, improving lead capture efficiency.
The Results
Lessons Learned & Key Takeaways
Smart PPC Strategy Drives High-Intent Leads
Targeting search-based intent keywords lowered CAC and improved lead quality.
Automation Saves Time & Increases Conversions
Faster lead follow-ups led to more bookings and increased revenue.
Customer Journey Mapping Optimizes Conversions:
Identifying drop-off points and refining CTAs resulted in higher engagement.
