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Omni Media Consulting

Puma Biotechnology

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Leveraging Advanced Data Analytics for Smarter Business Decisions

Case Details

Name: Puma Biotechnology

Project Launch: 02/2022

Tags: Analytics, Data Intelligence

Project Duration: 36 Months+

Client Website: pumabiotechnology.com

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Overview

Puma Biotechnology, a leading biopharmaceutical company, needed deeper marketing insights and performance tracking to optimize its advertising and outreach strategies. Omni Media Consulting deployed advanced data analytics solutions, leading to a 40% improvement in marketing efficiency and a 32% increase in engagement from healthcare professionals.

Company Introduction

Puma Biotechnology specializes in developing targeted therapies for cancer treatment. To strengthen its global presence, the company sought more accurate campaign performance tracking, refined audience segmentation, and higher engagement with healthcare professionals.

Key Challenges

  • Limited visibility into campaign performance and ROI.
  • No unified analytics system for tracking user engagement.
  • Lack of predictive insights for optimizing future marketing strategies.
Services Provided
  • Performance Dashboards & Visualization
  • Advanced Data Analytics for Campaigns
  • Customer Insights & Behavioral Analytics
  • Attribution Modeling & ROI Measurement
  • Predictive Analytics for Marketing
  • Programmatic
  • Advertising Solutions
  • Industry-Specific Audience Segmentation
The Challenge

Puma Biotechnology relied on fragmented analytics tools to track marketing campaigns, leading to:

  • Inconsistent performance tracking, resulting in missed optimization opportunities.
  • Difficulty in attributing conversions to the correct marketing channels.
  • Limited audience segmentation, leading to inefficient campaign targeting.

The Solution

Omni Media Consulting implemented a comprehensive analytics framework, enhancing data visibility and decision-making.

Performance Dashboards & Attribution Modeling

  • Built real-time performance dashboards, consolidating data across marketing channels.
  • Established multi-touch attribution models, ensuring accurate ROI measurement.
  • Enabled cross-platform tracking, identifying high-performing marketing efforts.

Advanced Data Analytics for Campaigns

  • Integrated AI-driven data analytics, detecting key engagement patterns.
  • Optimized campaign bidding strategies, reducing ad waste by 28%.
  • Improved audience segmentation, increasing engagement rates by 32%.

Predictive Analytics for Future Growth

  • Developed AI-driven forecasting models, predicting campaign performance.
  • Provided recommendations for budget reallocation, maximizing marketing efficiency.
  • Identified new high-value audience segments, increasing outreach effectiveness.

Programmatic Advertising & Audience Optimization

  • Launched programmatic ad campaigns, automating real-time optimizations.
  • Adjusted targeting strategies based on behavioral insights, boosting conversions.
  • Created dynamic audience segments, ensuring personalized engagement.

The Results

40% Increase in overall marketing efficiency.
32% Higher engagement rates from healthcare professionals.
28% Reduction in ad waste through optimized budget allocation.
Real-time attribution models improved campaign tracking accuracy.
Data-driven audience segmentation led to higher conversion rates.
"Omni Media Consulting’s advanced analytics framework provided us with unprecedented visibility into our marketing performance. We now make data-backed decisions with confidence, optimizing both engagement and conversions."
President and Chairman of the Board

Lessons Learned & Key Takeaways

Real-Time Dashboards Improve Marketing Precision

Consolidating multi-channel data enhances decision-making.

AI & Predictive Analytics Optimize Budgeting

Forecasting tools reduce wasted spend and maximize impact.

Behavioral Segmentation Improves Personalization

Customizing outreach based on engagement patterns drives results.

Turn Data into Actionable Insights & Market Success

Advanced analytics and predictive modeling drive smarter business decisions

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