Driving Awareness & Bookings with a Full-Funnel Digital Strategy
Client Details
Name: West Coast Paramedical
Project Launch: 04/2023
Tags: Marketing, Business
Project Duration: 12 Months+
Client Website: westcoastparamedical.com
Overview
West Coast Paramedical, a specialized paramedical tattooing clinic, needed to enhance its brand visibility, online credibility, and customer acquisition process to attract a larger client base. Omni Media Consulting executed a high-impact digital brand positioning, lead generation, and automation strategy, resulting in a 60% increase in consultations and higher retention rates through nurturing campaigns.
Company Introduction
West Coast Paramedical offers advanced paramedical tattooing for scars, stretch marks, and skin corrections. Despite providing highly specialized services, their digital presence lacked the authority and visibility needed to build customer trust and generate consistent bookings.
Key Challenges
- Low brand awareness in a niche aesthetic & wellness market.
- Inconsistent customer acquisition through online channels.
- Lack of automated marketing workflows to nurture leads effectively.
- Digital Brand Positioning
- Customer Journey Mapping
- Competitor Analysis & Market Research
- Integrated Marketing Campaign Planning
- Performance Marketing & Paid Social Campaigns
- Conversion Rate Optimization (CRO)
- Lead Nurturing & Marketing Automation
- Geo-Targeted Advertising Campaigns
- Platform-Specific Social Media Strategies
- Rebranding for Market Repositioning
- Custom Website Design & UI/UX Optimization
- Performance Dashboards & Advanced Analytics
- Predictive Analytics for Marketing
West Coast Paramedical faced several obstacles in scaling their client base and digital authority:
- Low trust & credibility in a specialized medical aesthetics niche.
- Lack of optimized paid campaigns, leading to high cost-per-acquisition (CPA).
- No structured lead nurturing workflows, resulting in lost opportunities.
- Subpar conversion rates due to an underperforming website UX.
The Solution
Omni Media Consulting executed a data-driven, full-funnel marketing strategy to drive brand credibility, lead generation, and customer engagement.
Brand Repositioning & Digital Authority Building
- Redesigned brand messaging & content strategy for trust-building.
- Created educational content & video testimonials, improving credibility.
- Implemented targeted social media engagement, increasing organic visibility.
Full-Funnel Paid Advertising & Lead Generation
- Launched high-converting paid search & social campaigns, optimizing targeting for high-intent consumers.
- Reduced cost-per-lead (CPL) by 42% through geo-targeted and interest-based audience segmentation.
- Designed personalized retargeting ads, driving higher booking rates.
Website Redesign & CRO Enhancements
- Improved website UX/UI, reducing bounce rates and increasing appointment bookings by 50%.
- Added clear call-to-actions & lead capture forms, streamlining the conversion process.
- Optimized landing pages for different procedures, improving relevance & engagement.
Marketing Automation & Lead Nurturing
- Developed personalized email drip campaigns, increasing repeat bookings.
- Integrated predictive analytics for better client targeting, boosting engagement rates.
- Automated customer follow-ups & review requests, improving brand reputation.
The Results
Lessons Learned & Key Takeaways
Brand Positioning Matters
Establishing credibility & trust in niche industries leads to higher conversions.
Automated Nurturing Boosts Engagement
Personalized lead follow-ups increase retention & lifetime value.
Website UX & CRO Are Critical
Optimized landing pages turn website visitors into paying customers.
