Since the first campfires flickered under ancient skies, humans have been wired for stories. Myths, legends, and parables didn’t just entertain; they shaped beliefs, built tribes, and passed wisdom across generations. Today, in an age of fleeting attention and endless noise, that same primal power remains one of the most potent tools available to marketers […]

Imagine trying to have a conversation with a potential client by yelling across a crowded room, throwing flyers at them, and occasionally whispering cryptic messages in their ear. Sounds chaotic, right? That’s what single-channel B2B marketing can feel like in today’s digital landscape. Today B2B buyers are no longer confined to a single touchpoint. They […]