Marketing performance has become increasingly difficult to interpret. As organizations expand across channels, markets, and platforms, performance data has grown richer but less conclusive. Attribution reports often tell different stories depending on the lens used, while platform-level reporting consistently overstates contribution. As a result, confidence in marketing performance assessment has declined, even as analytical sophistication […]

In the era of digital transformation, data has become the cornerstone of successful marketing strategies. For B2B businesses, leveraging data effectively can provide invaluable insights into customer behavior, preferences, and pain points. By using data-driven approaches, you can refine your marketing efforts, improve ROI, and achieve sustainable growth. Why is Data so Important in B2B […]